Come sono cambiati i gusti dei lettori negli ultimi 20 anni

Dai libri agli ebook, Usa Today riporta i cambiamenti nelle abitudini di lettura analizzando i best seller pubblicati negli ultimi 20 anni


MILANO – Come sono cambiate le abitudini dei lettori nel corso degli ultimi 20 anni? Cosa si legge oggi, cosa non è più di moda? Usa Today ha iniziato a stilare la sua lista dei libri più venduti due decadi fa – nell’ottobre 1993 – e da allora è passata molta acqua sotto i ponti. Ma proprio analizzando questi elenchi di best-seller è possibile tirare le somme e capire cosa, in termini di tendenze, ha caratterizzato le nostre letture nei diversi periodi.

I manuali di auto-aiuto (1993-1998) – In questo periodo erano di gran tendenza i libri di auto-aiuto e i manuali in genere. I libri si vendevano soprattutto nei negozi fisici. Con il passare del tempo questo genere ha perso seguito. Oggi chi comprerebbe mai un libro con consigli su come scrivere un best-seller o costruire un armadio, quando si possono trovare gratuitamente istruzioni, racconti e commenti su Internet? Basta consultare la classifica dei libri più venduti per avere conferma di questo declino. Nella lista di questo periodo, ben 9 libri su 25 appartenevano al genere. In quella dal 2009 ad oggi non ne compare nemmeno uno.

La rivoluzione della Rowling (1999-2008) – La “magia” più grande riuscita a J. K. Rowling è stata quella di abbattere i pregiudizi legati ai libri per bambini. Prima dell’avvento di “Harry Potter” si diceva che questi libri avessero un mercato ridotto, poche possibilità di imporsi al grande pubblico. Per dare l’idea di quanto la saga della Rowling abbia cambiato le cose basterà un dato: tra i 25 libri più diffusi nel periodo 1993-1998, solo uno era “per bambini”. Tra quelli dal 2009 ad oggi sono ben 11 quelli appartenenti a questo genere (e tra questi ci sono serie come Hunger Games della Collins, Twilight di Stephenie Meyer e ovviamente Harry Potter).
Oltre alla diffusione dei libri cosiddetti per l’infanzia, questo è stato anche il periodo in cui le vendite on-line hanno iniziato a salire.

La rivincita della narrativa… e il boom degli e-book (2009-) – Nel 1998, solo il 56% dei libri nella lista settimanale dei 150 più venduti apparteneva al genere narrativa. Da allora questo numero non ha fatto che salire, passando al 68% nel 2002, al 77% nel 2010 e toccando quota 81% quest’anno. La classifica dei best-seller non può non registrare il successo che ha riscosso la cosiddetta “letteratura erotica” nell’ultimo periodo. Sulla scia della trilogia delle “50 sfumature” di E. L. James sono fiorite decine di libri legati a questo filone. Dal 2009 ad oggi si sono diffusi in maniera massiccia dispositivi digitali per la lettura ed e-book. I libri cartacei non rappresentano più la fetta principale del mercato.

 

Fonte: Libreriamo

Giulia Gentili

Annunci

Is 21-year-old Samantha Shannon the new J.K. Rowling?

The next J.K. Rowling? Samantha Shannon has been tipped as the new J.K. Rowling after her book, The Bone Season, was snapped up by Bloomsbury publishing

J.K. Rowling’s Harry Potter series made her the world’s most famous author, won her multiple awards, sold more than 400 million copies and were the basis for a series of films which became the highest-grossing in history.

And now, a 21-year-old author looks set to give the famed author a run for her money.

Samantha Shannon has penned a 480-page novel, The Bone Season, for which Bloomsbury publishing house – who published Harry Potter – has paid in excess of £100,000.

And that’s not all. The Bone Season is just the first in a seven-book series and the film rights have already been snapped up by the actor Andy Serkis’s company, The Imaginarium. Serkis is best known for playing Gollum in the Lord of the Rings films.

The self-proclaimed ‘geek’ told The Telegraph that she’s an avid fan of all things sci-fi and explained that she has always been a shy person who used writing as a way of withdrawing into her own imagination.

But, as with any great success story, there have been a few failures and disappointments along the way. She revealed that she spent as many as 15 hours a day glued to her computer writing her first novel, Aurora. But her 200,000 word manuscript was rejected by numerous publishing houses.

‘I felt terribly embarrassed for a start, because I’d told all my friends that I was writing this book. When they asked what had happened I had to say something about putting in on the back burner. ‘I just couldn’t see the point anymore. But the trouble was that not writing left this weird space in my life,’ she said.

Not one to give up, she began work on The Bone Season, which centres on 19-year-old clairvoyant, Paige Mahoney, who is employed by a criminal underworld to break into people’s minds and delve into their secrets.

Speaking about writing the book, she told MailOnline: ‘I was mostly an indoor girl at university. Where other students did drama or music or sport alongside their degrees, I wrote. I used to work on essays and classwork during the day and The Bone Season in the evenings.’

And it looks like her hard work and commitment paid off.

The next J.K. Rowling? Samantha Shannon has been tipped as the new J.K. Rowling after her book, The Bone Season, was snapped up by Bloomsbury publishing

After receiving compliments by lecturers who read her book at Oxford University – where she has just gained a 2.1 degree in English – she decided to send the manuscript to the only literary agent she knew: David Godwin, where she had completed a few weeks work experience over the summer. She was shocked to learn that he and his whole office loved her work and within weeks the book had been snapped up by Bloomsbury.

The Bone Season, which is set to be published in Britain on 20 August, has seen rights sold in 20 countries already.

Speaking about her overnight success, the budding author said: ‘It’s been overwhelming, to say the least. I’m a young, unknown author and there’s a lot of anticipation to live up to. ‘Having said that, it’s been great to have so much early interest in The Bone Season and I’m very grateful to reviewers and publications for spreading the word about it. ‘When I went to New York, all these people were asking me to sign advance copies of the book. ‘That was when I really felt like an author for the first time.’

However, the young author finds comparisons to J.K. Rowling harder to come to terms with. ‘That has been stressful because I love and respect J.K. Rowling’s work so much. Whenever anyone calls me the new J. K. Rowling I think, “What’s wrong with the old one?” And anyway, I think that anyone who reads my book will see that it is totally different,’ she said.

Her advice for budding writers? ‘Be open to constructive criticism, don’t be afraid to start again, and whatever you do, don’t give up at the first hurdle.’ It certainly looks like it paid off for her.

 

CLICK HERE TO READ AN EXTRACT FROM THE BONE SEASON!!

 

Source: Daily Mail

Giulia Gentili

JK Rowling pubblica un nuovo romanzo sotto pseudonimo

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L’autrice di Harry Potter, la scrittrice inglese J.K.Rowling, ha scritto ‘in segreto’, e con lo pseudonimo maschile di Robert Galbraith, un romanzo poliziesco che ha anche ottenuto ottimi riconoscimenti dalla critica.

A svelarlo è il Sunday Times. Il libro, dal titolo ‘Cuckoo’s calling’, è uscito ad aprile e poco dopo è stato segnalato da più parti come un ”debutto degno di nota” per Robert Galbraith, facendo del romanzo un piccolo caso nell’ambiente letterario. La trama è abbastanza classica: il protagonista è Comoran Strike, un ex militare veterano dell’Afghanistan dove è anche rimasto ferito che diventa investigatore privato e si ritrova a indagare sull’omicidio di una modella. Era balzato agli occhi dei critici tuttavia lo stile nella scrittura e in particolare era stata notata una certa insolita capacità da parte di una penna maschile di descrivere l’abbigliamento femminile.

”Essere Robert Galbraith è stata un’esperienza liberatrice”, ha detto la Rowling, ”è stato meraviglioso poter pubblicare senza il clima di grandi aspettative ed è stato un puro piacere ricevere un riscontro sotto un diverso nome”.

Fonte: ANSA

Francesca Ciccaglione

JK Rowling’s ‘secret’ novel conceals clues to its author’s true identity

When The Cuckoo’s Calling was published in April it fared decently for a debut crime novel. Though not much noticed in the papers, the author Robert Galbraith got good reviews on Amazon and from established writers such as Val McDermid and Peter James, who praised the novel as “compelling”. It sold around 1500 copies in hardback – nothing special, but not bad.

Late on Saturday night, it was revealed that Galbraith, far from being an ex-military police officer as advertised, was the pseudonym of none other than Harry Potter author JK Rowling. Given the extraordinary attention she gets when she publishes a new book – her first adult novel The Casual Vacancy received mixed reviews last year – it’s understandable that she wanted to try something without that burden. “It had been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name,” said Rowling in a statement.

She took the anonymity seriously: the book was passed round publishers, at least one of which rejected it. Kate Mills, fiction editor at Orion, admitted she had turned down what she described as a “well written but quiet” book and invited other publishers to confess doing the same.

Anyone reading it can find small clues to the author’s identity. It opens with paparazzi photographers snapping the lifeless body of a model, Lula Landry, who has fallen – or been pushed – from her open window. She is objectified in death as she had been in life – an innocent hounded by the tabloids. Rowling, who gave evidence to the Leveson Inquiry, has made little secret of her loathing for the tabloid press.

Our hero is Cormoran Strike, an ex-soldier who lost a leg in Afghanistan and is now a hard-drinking private investigator with a complicated private life. His secretary Robin is a spirited woman who joins him from a temp agency. Cue some low-key sexual tension between them. Strike investigates various disreputable friends – including a nasty fashion designer and a rapper named Deeby Macc – to build up a picture of the dead girl.

Rowling has never been a stylist and there are some terribly clunky sentences. This is typical: “Hope, so briefly re-erected at the news that he might have a client, fell slowly forwards like a granite tombstone and landed with an agonising blow in Strike’s gut.” The dialogue is creaky and it’s too long – though it does zip along easily enough. When the inevitable television adaptation comes it will make enjoyable Sunday evening viewing.

The more interesting mystery is how deliberately Rowling planned her exposure. She says she hoped it could have been concealed for a little longer, but there’s a possibility that it may have been a PR manoeuvre. Publishing anonymously allows her the satisfaction of seeing her work judged on its merits – but then she (and her publishers) can’t be displeased to see The Cuckoo’s Calling shoot straight to the top of the Amazon chart. Sales increased by 507,500 overnight.

None of us can know what it’s like being the most famous living author in the world. It’s clear she thinks of the unfortunate Lula at the centre of her novel as a kindred spirit: “Her refusal to feed her fans’ ravenous appetite for personal information seemed to have inspired others to fill the void. There were countless websites dedicated to the reproduction of her pictures, and to obsessive commentary on her life.”

Jo Rowling the writer managed to escape the burden of being JK Rowling for a little while – but not for long.

 

Source: The Telegraph

Francesca Ciccaglione